Website design and build
SciMed
A modern website redesign focused on usability, product discovery and long-term scalability, delivered alongside a full content and SEO migration.
Project
A complete digital refresh for one of the UK’s leading scientific instrument suppliers
SciMed’s previous website had served the business well for many years, but both the brand and user expectations had evolved significantly. The challenge was to create a modern platform capable of showcasing a complex range of scientific products while improving usability across desktop and mobile devices.
Working closely with the SciMed team, I redesigned and rebuilt the website from the ground up, migrating existing content and SEO value while introducing a cleaner user journey, improved navigation and a refined visual identity. The result is a scalable platform that better reflects the company’s position as one of the UK’s leading suppliers of scientific instruments.
Completed
2024
Client
Scimed
CMS
WordPress
Scope
Design & Build
Visuals
Single project
The Challenge
SciMed supplies an extensive range of scientific instruments and laboratory equipment from world-leading manufacturers. With a large product catalogue and diverse customer base, the website needed to balance technical information with a clear and intuitive browsing experience.
Single project
The Solution
The website was redesigned with a focus on simplified navigation, improved product discovery and mobile usability. Alongside the website build, the project included content migration, SEO preservation and refinements to the visual identity to create a more contemporary digital presence.
Project details
Services Delivered
UX Design
Mobile first, b2b website
WordPress Development
Custom WordPress build with Elementor
SEO Migration
SEO migration & redirect strategy
Content Migration
Content migration & restructuring
Mobile Optimisation
Responsive design & mobile optimisation
Product Catalogue Structure
Product architecture & navigation